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Dimitrije · 19 November · 4 minutes to read
How I Improved My Landing Page In One Hour?
I will never forget the first landing page that I created. It was for some acne creme called “FCK ACNE”. I know right, crazy name… Even crazier is the fact that that creme had over a thousand monthly sales so whatever is in that “FCK ACNE” cream, WORKS.But even tho the product was awesome, a landing page that I created for it was not at all. It kept me without even ONE conversion for a looooooooooooooooooong time.It was so bad that I was running out of the budget and I had to make some changes or lose the deal.So the question was:“How am I gonna improve my landing page to get sales and keep my client?”But before that, if you are 100% sure that your landing pages are perfect and CAN’T do better, you can leave now. In the next 7 minutes, I am gonna tell you 4 simple improvements to get a tone of conversions… with speed!Alright, now that only those who want more conversions are here, I will pass on aaaaaaaall the wisdom of my old Portuguese colleague who saved me from losing a client that day.“Is it a website or a landing page?”“Those headlines are bad.”“For f*ck sake those images are stupid!”That was the slap of reality, or the Portuguese, that I needed for my landing page.
#1 Improvement - Simplicity
Let's remember what a landing page is.Yes, you are right. It is the place where you direct someone to take only one specific action. It can be for anything. To turn viewers into leads, to book a free consultation, to buy something they need…But, the most important part of it is “only one specific action”.We must not give them a bunch of ways to exit the flow, so the best way to make it simple is to throw out any link that is not CTA!That’s the easy one, pretty obvious.
#2 Improvement - Headlines
When you understand how headlines should really sound, you will notice that a huge number of websites and landing pages have very bad ones.Feel free to correct me if I'm wrong, but in 80% of cases, we see that the headline is either the name of the business or a short something they offer.That is the quickest way to drive people away from your page. Proven!Instead of making your headline about your offer, you should make it about the big idea, the result, or the transformation that your offer promises.We don’t want to talk about the features because features are only things. We want to let them know about the benefits they are getting from those things.For example: “Look 10 years younger” - that’s a benefit, women would want to hear more.After the headline, we should add a subheadline - how am I gonna get the result?“With customized skincare for any age” - for example.Now when we covered the headlines, I have a question for you.Would you give me your phone number?Pretty personal information right? That brings us to the third improvement which is…
#3 Improvement - Form
The person reading your landing page thinks the same thing you thought. No one wants to give personal information to someone.People are distrustful and protective by nature. That allowed us to survive to this day, so we don’t want to scare them away by asking for more personal information.Name and email are right, but anything else is too much.The more personal information you ask, the more the conversion rate drops.The key thing with form is also CTA.It must be something clear that we want from them(download a free ebook, buy it now, book an appointment). A lot of studies have shown that if you phrase CTA with the words my or me, you are more likely to get a conversion.“Yes! I want that!”
“Book my free website review!
“Send me the eBook.”The most important thing about it is that it should not be long and complicated. We're calling them to action, so keep it simple.And we arrive at the greatest wisdom of the old Portuguese, 2 small psychological tricks that will increase your conversions up to 71%!
#4 Improvement - Psychology
The first little psychology trick is to give the reader a feeling of safety.Remember the question I asked you?Would you give me your phone number?No, of course, they want to feel safe even when they give you just their name and email, so a little trick that will give trust to your viewers is to write under the CTA something like:“We’ll never share your info with anyone”.Studies show that 71% of people don’t want to sign if they are not secure. Addressing customer fears, like email spam, and personal data use, increases the form conversion rate!And the second psychology trick,the most mind-blowing trick that I learned from him is about images.90% of businesses do this wrong!There are always some product images in the ambient related to it…Coffee in the beans.
Perfume on the beach.
Shampoo in the bathroom.
…The best way for an image to help your page and push the viewer to a decision is to show a person using what we are offering or enjoying the end result of it.Of course, the image is not a decisive factor when deciding, but everything, EVERYTHING, on your page must push the viewer to make the decision you want, that is, to take action.By implementing these 4 easy improvements, you will increase your conversation rate! It helped me, and will certainly help you.Talk soon!P.S. Get in touch with us and we’ll look at your landing page for free.
Dimitrije · 1 November · 3 minutes to read
3 Minute 3-Part Formula To Boost Clicks By 3X Blueprint
Imagine waking up one day, taking your phone to see how your ads are performing, and you see your click-through rate is out of the roof! You are refreshing the page once, twice, and still can’t believe the number! Your friend told you it would be only 6, maybe 7 percent, and yet here you are…That’s exactly how Dan felt one morning after he tried this sooooo simple 3-part formula.We are taught to write headlines like some title for schoolwork…That’s why it is not appealing and has a low click-through rate.Dan had the same problem when he asked me for advice, and now his click rates are mind-blowing!My question for you is:Why can’t your headlines be like Dan's?In the next 3 minutes, I will give you the 3-part formula that will turn your headline from a 5th grader’s homework title to a perfect eye-catching hook!P.S. This is only for those who are ready to transform their boring headlines into high-click-rate machines! If you are not one of them, you can leave right now.
The First Part
When Dan came to me, he brought 4 different variations of a fitness ad. Was something about weight loss for men.It was pretty good, to be honest. He mentioned all the important things that someone who wants to lose weight is looking for…BUT, his headlines were veeeery dull.You can have a world-class ad, but if your hook is not like a strong magnet, then no one would click on it and see the rest…You need to grab them by the neck and make them read the rest! Metaphorically of course, please don’t go around and grab people by the neck…So, we went straight into the first part of the 3-part formula which iiiiiiiissss… drumrollsDuration!On a difficulty ladder, I would put this part in the middle, second place.The first part needs to be the duration of the program, service, etc.10 minute,
21 day,
6 week,
29 day,
1 monthIt gives a clear sense of how long I am going to spend time with this person, or with this product, to get what I want.The next part is where magic begins!
The Second Part
This one takes the first place on the difficulty ladder but it is so fun to work with.This is where you actually use your skills and prove yourself as a marketer.The second part is the benefit/result.Every headline has one and only job, and that is to attract people, to take them by the neck, and make them read the ad. What is the better way to do that than to mention something they want?Everything here depends on your research. This is a fun part because you can be playful as much as you want.The benefits/results that we listed were:
Six pack,
Less fat,
Skinny jeans,
Smaller t-shirt,
Shredded body,or the one that he made which was really awesome:Skinny friend - everyone wants to be that skinny friend…So, combined with the first part, it’s starting to look like something.21 Day Six Pack
1 Month Skinny Jeans
6 Weeks Shredded Body
2 Month Smaller T-Shirt
…And the last missing piece of the puzzle is THE EASIEST and that is…
The Third Part
POWER WORDWait, what is the power word?It is something that gives strength to the headline.It can be challenge, it can be transformation, it can be blueprint, it can be intensity, it can be accelerator…everything that sound powerful to boost previous parts.Even tho it sounds very basic, no one is following it. We always try to complicate things when there is no need for it.Dan went from:Your Weight Loss Journey Todayto6 Week Shredded Body TransformationWhat do you think, which one boosted his clicks? Not so hard to guess.This simple 3-part formula that you can implement in aaaaannnyyyy business in literally no time(3 minutes) will give you so much better results. Try it yourself!Talk soon,
Dimitrije.P.S. Want me to come up with your next headlines for free? Get in contact with us today by filling in this form.
Dimitrije · 26 October · 6 minutes to read
WARNING! These 5 Tips Will Skyrocket Your CTA & You Won't Be Able To Fulfill Sales!
The number of writers who can f*** up a whole ad just because of the bad CTA is impressive. Literally, you would not believe how common is neglecting the CTA. Taking for granted the part of the ad whose only job is to turn readers into buyers is a very common mistake.You can have a 10 out of 10 headline and body, but if your call-to-action is bad…be sure to say bye-bye to those readers.In the next 6 minutes, I will give you 5 tips to seduce your readers and force them to do whatever you want!(And I apologize in advance for saving the Marilyn Monroe of CTAs for last)
The Most Obvious And The Most Forgotten Tip
Let's recall what CTA stands for - Cheese Tastes Awful, right?No, it’s a call to action so, logically, we need to call them on a certain action.It doesn’t matter what action we want from them, the only important thing is that it needs to be in action-oriented language. Using action verbs and concise language makes your reader feel more compelled to participate.If you don’t believe me, let’s compare the two CTAs with the same goal, shall we?The first one is “Receive our newsletter”.The second one is “Sign up to read more”.Guess which of these two will prompt action? Yes, you are right. The second one sounds far better than the first one simply because it is not passive.So, tip number one: use action-oriented language.Now, let’s go to the second tip which is…
The Golden Rule For Every CTA
Sometimes less is more. When we’re talking about the CTAs, less text can look much better and simpler than writing an essay of “sign up now” … especially with a button.God…I’m having a stroke whenever I see a button with 2 sentences of CTA……Too many words can really mess up your design, leaving you with text that is too small or a button that is too large.Worst than that, it can dull the impact you want your CTA to have.Imagine having something like this:“Click this button to download our exclusive eBook packed with useful information and tips to boost your business.”You’ll need half of the page just for that button. Not very practical is it?To stay on the right side, write your CTA between 2 and 5 words long.“Download Free eBook”Much nicer, much cleaner.On the other hand, if you're NOT a fan of buttons, the next tip is for you!
No One Likes The Dark! Turn On The Lights!
Sounding like a scammer is not cool and will definitely drive away your reader.I am 100% sure you saw that one CTA that’s like “Click here”.Only that, “CLICK HERE”...We've all wondered what would happen if we clicked there. Will I receive a copy of the book? Will it lead me to a product? Will strange people from the dark web come and kidnap me? Who knows?I know I said to keep things short, but not this much… Readers do NOT like mystery, at least on the internet.So, what we want is to use a descriptive CTA that clearly indicates the destination of the link.For example: “Click to read this blog”Sounds much better, not scammy at all. You know what’s waiting for you after clicking the link…THEN YOU SCAM THEM!No, just kidding. Don’t do that.The next one is my second favorite because 99% of writers do this WRONG!
Don't Let Them Wander Off
I want you to think of the whole ad as one big funnel.Every part of it should have some function, should be connected to the next one, and should lead your reader to the action in the end.Headline is, of course, to attract readers, and to make them click on your ad.Body is to hypnotize the reader and convince them that your product is good for them(and more than that but we won’t go into details right now).And CTA is to make them buy/contact…whatever you want. Right?Biiiiig mistake I see is that writers put more than 1 CTA.Even putting social media links in a signature is wrong. We have to create a situation where the ONLY action they can take is the one you want!“Why is that? Isn't it that if he has 2 choices, he won't go away, but will choose between the two?”Well…no.The more choices the reader has, the less likely he is to make a decision. Additionally, when he does make a decision, he is less likely to be happy with the one he has made.That’s why we want to make everything simple, straight-line process.If you can’t decide which CTA you want, just do A/B testing and see what works best.Now when we cleared that up… drumrollMarilyn Monroe of CTAs! My favorite for selling any kind of product or service!
The Clock Is Ticking, Now Or Never!
If you have written a good ad, and done all the previous steps for the CTA, this will be the ICING ON THE CAKE that will surely trigger the reader to buy!This is the oldest trick in the book which is still used today.When they say stick to the basics, this is what they mean.It is creating a sense of urgency.You must have come across advertisements that say "Hurry up, there are only 5 left" or "Buy now at a discount price before it's too late". Even if it's not real if it's just a made-up offer, we don't know that, and it really creates a sense of urgency for us.If your product or service is really good,
If you made an excellent ad,
And if you brought them to the very end of it…With this, you will secure the sale that day ‘cause he doesn’t want to miss that excellent offer.That’s it.All that’s left is to just start applying these tips and your sales will skyrocket!Talk soon!
DimitrijeP.S. If you want us to help you with your CTA for FREE, just click here! to contact us.
We’ll get back to you within a few hours.
Dimitrije · 10 October · 4 minutes to read
Make It EASY To Say YES To Your Offer!
Just imagine you got your website up and ready and now you wait for new customers.And you see 0 responses. People do not even stick there for a second paragraph. A month goes by and still nothing… All that hope, time, and money for nothing.What’s wrong? It looks cool, right?Well, fancy pictures and animations are not the most important things. Actually, quite the opposite. I learned that the hard way.So, here is the mistake I made.
ONE Mistake Most Developers Do
When I started working for a Swiss developer company, my job was to write copies for the websites that we were making.At first, I thought: “Man, this is pretty easy. Just copy-pasting whatever that business does, adding some more text and that’s it.”But, I soon realized that It takes more than brainless copying to make it good.Most website developers, including me, start with something like:“<Business name> is an agency for XYZ and we are located in…”,
“We are young, hard-working, job-loving, easy-to-talk enthusiasts…blah blah blah”Or even worse:“We specialize in Progressive Web Apps (PWAs), Jamstack Architecture, NoSQL Databases… ”Woah, woah, slow down. What are you talking about? What does that even mean???It’s always the saaaame garbage. They are either talking about themselves or using some complicated professional words that no one understands!You will NEVER get responses.I was doing the same thing. It was so bad, almost got me fired.Everything I learned in school was garbage. What am I going to do now?Luckily for me, my colleague, an old Dutch guy, told me something so SIMPLE, so OBVIOUS that everyone overlooks!
One Rule That Changed Everything
“You are confusing customers and you don’t even know it. Everything I read here is shiiit.”“What do I even do? Buy something? Call them? Applaud to them?”Then he said something that stuck with me ever since…“MAKE IT SIMPLE. Every word, every sentence, every paragraph has its goal. It can be to get sales, to inform them, to build a brand…it doesn’t matter. Everything on the website should go towards one goal.”And he was right. When you have only one goal, then it’s easier to take action. People don't get confused.“A confused customer does NOTHING!”We want them to do something. Give me a YES, don’t just shrug your shoulders. It needs to be easy to say YES and HARD to get lost.So, If you have the same problems with your website, get in touch with us and we’ll take a look at it for free!